Digital marketing consists of lot of techniques. It is actually a holistic approach to perform different types of marketing activities across different internet platforms. These techniques get upgraded on a regular basis as new technologies emerge across the world.
Digital marketing has grown significantly over the past few years. If you are new to this field, you may want to check out why you need a digital marketing strategy in 2019.
Machine learning and artificial intelligence
First of all, the artificial intelligence (AL) will be quite famous in the coming years. Machine learning is another vital part of digital marketing.
In the near future, social media bots will play a big role as far as linking with potential customers is concerned. So, you may want to give more significance to social media if you want to talk to your customers in an effective manner.
According to professionals, about 85 percent of customers will connect with bots to obtain the information they need.
Helps in targeting a specific audience
Digital marketing techniques can help you outline the specific characteristic of the audience you want to focus. When a clear technique is outlined, it will help you understand your audience based on their habits and behavior. This, in turn, will help in promoting your business to a specific outline.
For example, people might use a search engine to find products or services, use social media or blogs or can visit the sites. Each person has a different preference and so it is vital to have a clear technique for marketing effectively.
Riding on the back of the mobile usage wave is the increase of voice search. It is estimated that by the year 2020, nearly fifty percent searches will be conducted by voice devices and assistants. The Al around voice assistants continues to improve and trust continues to grow in the usage of these products.
With Google Home, Apple Siri, Alexa, Amazon, Microsoft Cortana, we will continue to see the development and usage of these tools in our house and in the workplace.
Social media stories
Stories were the next huge trend in social media marketing. They are already engaging enough to attract more marketers to try them out and they will become even more famous in 2019.
Vertical content is more attractive for mobile gadgets and stories are set to take over most social networks, with Instagram being the most famous platform to use them.
There are more than 400 million active story users every month and the trend doesn’t look like it is going to die out any time soon.
Do you want to improve your business by generating more leads online, XakBoX Digital Marketing can help you, Get in touch with us to know the latest trends in Digital Marketing.