I have worked in a mobile app development company for several years, and that made me in close contact with many entrepreneurs and business owners. From the conversation, we have now, and then, I could understand the efforts, money, and time they were utilizing to make their mobile application the perfect one.
But many of them couldn’t reach much farther as expected. While spending all their resources to create the most brilliant mobile application, they forgot to let people know about it. That is a crucial point in this time frame. From the large ocean of innumerable apps, people should choose your mobile application.
Effective mobile app marketing is the only way to give much-deserved attention to your hard work. To make it easy for you, examples of some prominent brands’ style of advertising is given below. Get inspired by this and develop a suitable advertising scenario for your mobile app advertising.
Nike+ Shareable Content
Nike+ has made a niche for itself in the advertising world. The reason being that they created a mobile app that is immensely outstanding that even the users would like to advertise their mobile application.
The best aspect of the mobile app is that it enjoys mesmerizing user experience, which contributes to it being shared on different social media channels, such as Pinterest.
Imagine the reach of a brand’s mobile app, which even the users would take the pain to advertise! Now, what is it that makes the Nike+ apps different from others? Foremost, the brand lets normal users share the progress they make with their sports activity through the help of visual imagery.
Domino’s – Piece of the Pie Rewards
Domino’s is a popular name in the food world, and the brilliant way through which they advertise app has made the difference.
One of their mobile apps is Piece of the Pie Rewards. The brand has employed the app to favor their loyal members. The mobile application gives points to the loyal members no matter how they order and in whatever category.
Domino’s is the only food chain that gives online loyalty reward points to its members through online, phone, and in-store orders. The mobile application was started in the year 2015, and since then, there has been no looking back for the firm. The rewards program gives 10 points to the members on any order, which cost $10 or more.
When the members reach 60 points, they can easily redeem a free medium-sized pizza. Well, loyalty points are not a new thing in the advertising world, but how Domino has used the program across its different platforms is what makes the difference.
Wendy’s – Keeping Fortnite Fresh
The online streaming platform Twitch allowed Wendy’s to win the war of advertising. Twitch launched an immensely popular video game called Fortnite.
The game revolved around a mission to mission where the players had to hunt the cattle, then harvest the beef properly, and next save it in the freezer. The players were able to win coins through the beef for battle, gear, and ammunition in the game.
Now, how could Wendy take advantage and adopt a strategy to advertise app? Well, they created a character that was dressed as the mascot Wendy. The character then went on a rampage to destroy all the freezers in the game.
The campaign was lucky enough to attract other players who joined the mascot in destroying the freezers, and soon it became a viral campaign.
Apple’s – Privacy. That’s iPhone
Apple has brought about a revolution in the telecom industry with their iPhones. They have even made a niche for themselves in the advertising world. One such way they advertised was through their program ‘Apple’s Privacy.
That iPhone.’ The firm used this program to reiterate its stance on the privacy of the users. The program focuses on the user’s wish to ensure privacy in their daily activities.
It even finishes with a tagline ‘if privacy matters in your life, it should matter to the phone your life is on.’ The firm’s marketing department has enforced the firms’ attention to maintaining the privacy of the users even when it comes to their phones.
Well, this is a unique way to advertise as you make a place for your brand in the user’s heart by talking about things that are beneficial for the user only.
Warby Parker – Glass Try-out Feature
Warby Parker, an imperative name in the eyewear industry, came out with a unique way to mobile app advertising.
They introduced a face-mapping technology that recommended the most suitable glasses for their customers. The technology lends a helping hand to the customers in choosing the best suitable glasses for their faces.
The best aspect being that you can easily share the technology through different social media platforms. However, what adds to the popularity of the mobile app is that it is a value-adding application that has impressed many customers worldwide.
Do you feel that I have missed some great examples that might have inspired many? You are welcome to share your mobile application advertising ideas in the comment session and discuss them in detail.